{"id":10918,"date":"2018-08-27T16:43:03","date_gmt":"2018-08-27T20:43:03","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=10918"},"modified":"2018-08-27T16:43:03","modified_gmt":"2018-08-27T20:43:03","slug":"wendys-creates-digital-experience-organization","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2018\/08\/wendys-creates-digital-experience-organization\/","title":{"rendered":"Wendy\u2019s Creates a Digital Experience Organization"},"content":{"rendered":"<p>Wendy\u2019s recently created what it\u2019s calling a Digital Experience Organization and announced a reorganization of its leadership structure as a result. The newly created Digital Experience Organization will be headed by Chief Concept and Marketing Officer Kurt Kane. (Check out this month\u2019s <a href=\"http:\/\/newsroom.chainstoreguide.com\/2018\/08\/datatrac-retail-foodservice-technology-august-2018\" target=\"_blank\" rel=\"noopener\">Technology DataTrac <\/a>for more on the personnel moves associated with the reorganization.)<\/p>\n<p>Kane\u2019s immediate focus, with help from an outside consulting firm, will fall on ongoing initiatives tied directly to restaurant sales \u2013 delivery, mobile ordering, digital promotions and loyalty programs, and instore kiosks.\u00a0 The goal is to bring each of these pieces together into what should be a seamless ecosystem and accelerate growth.<\/p>\n<p>Wendy\u2019s has struggled to provide consumers with a winning app experience. And for all of last\u2019s year\u2019s media coverage and fanfare surrounding Wendy\u2019s effort to cut labor costs through instore kiosks, results seem to be incremental at best to date. In this month\u2019s earnings call, Wendy\u2019s CEO Todd Penegor noted the company is \u201cseeing a little higher average checks, increased throughput, and a good customer experience.\u201d<\/p>\n<p>Chain Store Guide\u2019s <a href=\"https:\/\/www.chainstoreguide.com\/c-114-foodservice-technology.aspx\" target=\"_blank\" rel=\"noopener\">Foodservice Technology Database<\/a> provides our clients with access to 20+ key executives and digitally-focused personnel at Wendy\u2019s as well as 12,000+ other individuals in c suites and tech departments across 1,900+ foodservice businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wendy\u2019s recently created what it\u2019s calling a Digital Experience Organization and announced a reorganization of its leadership structure as a result. The newly created Digital Experience Organization will be headed by Chief Concept and Marketing Officer Kurt Kane. (Check out this month\u2019s Technology DataTrac for more on the personnel moves associated with the reorganization.) Kane\u2019s&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2018\/08\/wendys-creates-digital-experience-organization\/\">Continue reading <span class=\"screen-reader-text\">Wendy\u2019s Creates a Digital Experience Organization<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[17],"class_list":["post-10918","post","type-post","status-publish","format-standard","hentry","category-retail-technology","tag-csg-exclusive","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/10918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=10918"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/10918\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=10918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=10918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=10918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}