{"id":10922,"date":"2018-08-29T09:14:36","date_gmt":"2018-08-29T13:14:36","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=10922"},"modified":"2018-08-29T09:14:36","modified_gmt":"2018-08-29T13:14:36","slug":"walmart-com-expands-brand-offerings-via-moosejaw","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2018\/08\/walmart-com-expands-brand-offerings-via-moosejaw\/","title":{"rendered":"Walmart.com Expands Brand Offerings via Moosejaw"},"content":{"rendered":"<p>Less than two weeks after announcing that its <a href=\"http:\/\/newsroom.chainstoreguide.com\/2018\/08\/target-joins-walmart-in-setting-sales-records\/\" target=\"_blank\" rel=\"noopener\">ecommerce sales grew by 40%<\/a> in the second quarter, on Monday, <strong>Walmart <\/strong>made a move to stoke the digital fire when it introduced a <strong>Moosejaw s<\/strong>torefront on Walmart.com. As Walmart increasingly finds its footing in its ebattle with <strong>Amazon, <\/strong>brands are shaping up to be a large part of the story for 2018.<\/p>\n<p>Acquired by Walmart in early 2017, Moosejaw is a brand-focused outdoor and apparel retailer whose target audience skews younger than the typical Walmart enthusiast. As of Monday, Moosejaw fronts the Premium Outdoor Store on the flagship Walmart site, providing a means for Sam\u2019s army to feature higher-priced outdoor and apparel brands as well as Moosejaw-branded products.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"http:\/\/www.chainstoreguide.com\/email\/apparel_exclusive_aug2018.jpg\" width=\"614\" height=\"328\" \/><\/p>\n<p>It\u2019s the first \u201ccurrated\u201d microsite for one of Walmart\u2019s growing portfolio of higher-end retailers and likely not the last (we\u2019re looking at you, <strong>Bonobos<\/strong>). Earlier this summer, Walmart looked outside of its own orbit and struck a deal with<strong> Lord &amp; Taylor <\/strong>that finds that retailer renting space to run a Premium Brands store on Walmart.com.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"http:\/\/www.chainstoreguide.com\/email\/apparel_exclusive2_aug2018.jpg\" width=\"614\" height=\"328\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Less than two weeks after announcing that its ecommerce sales grew by 40% in the second quarter, on Monday, Walmart made a move to stoke the digital fire when it introduced a Moosejaw storefront on Walmart.com. As Walmart increasingly finds its footing in its ebattle with Amazon, brands are shaping up to be a large&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2018\/08\/walmart-com-expands-brand-offerings-via-moosejaw\/\">Continue reading <span class=\"screen-reader-text\">Walmart.com Expands Brand Offerings via Moosejaw<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[17],"class_list":["post-10922","post","type-post","status-publish","format-standard","hentry","category-apparel-department","tag-csg-exclusive","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/10922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=10922"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/10922\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=10922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=10922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=10922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}