{"id":11507,"date":"2019-01-29T14:31:13","date_gmt":"2019-01-29T19:31:13","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=11507"},"modified":"2019-01-29T14:31:13","modified_gmt":"2019-01-29T19:31:13","slug":"two-upstart-coffee-concepts-big-expansion-plans","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2019\/01\/two-upstart-coffee-concepts-big-expansion-plans\/","title":{"rendered":"Two Upstart Coffee Concepts with Big Expansion Plans"},"content":{"rendered":"<p><strong>Starbucks <\/strong>execs backed off 2016 projections this month that the company would open 1,000 higher end <strong>Reserve<\/strong> coffee bars, and instead offered 5 or 10 in a trial of the concept. But two upstart brands \u2013 <strong>Scooter\u2019s Coffee<\/strong> and <strong>Dutch Bros Coffee <\/strong>\u2013 have made public relatively bold expansion plans of their own.<\/p>\n<p>Recently surpassing the 200-unit mark, Scooter\u2019s Coffee has bigger plans \u2013 1,000 locations by 2023. That pronouncement ups the ante on 2017 company projections that would have seen Scooter\u2019s open its 500<sup>th<\/sup> store somewhere in the 2023 to 2025 range. As our graphic shows, the company has averaged 30 units a year for the last 3 years, so the pace will need to quicken. An early 2018 private equity infusion should help (McCarthy Capital). The company has two models to offer franchisees \u2013 a drive thru unit (500 sq. ft.) and a larger coffee house plan (1,600-1,800 sq. ft.).<\/p>\n<p><center><\/p>\n<div class='tableauPlaceholder' id='viz1548789192750' style='position: relative'><noscript><a href='#'><img alt=' ' src='https:&#47;&#47;public.tableau.com&#47;static&#47;images&#47;Sc&#47;ScootersCoffee0119LCT&#47;ScootersLocations0119&#47;1_rss.png' style='border: none' \/><\/a><\/noscript><object class='tableauViz'  style='display:none;'><param name='host_url' value='https%3A%2F%2Fpublic.tableau.com%2F' \/><param name='embed_code_version' value='3' \/><param name='site_root' value='' \/><param name='name' value='ScootersCoffee0119LCT&#47;ScootersLocations0119' \/><param name='tabs' value='no' \/><param name='toolbar' value='yes' \/><param name='static_image' value='https:&#47;&#47;public.tableau.com&#47;static&#47;images&#47;Sc&#47;ScootersCoffee0119LCT&#47;ScootersLocations0119&#47;1.png' \/><param name='animate_transition' value='yes' \/><param name='display_static_image' value='yes' \/><param name='display_spinner' value='yes' \/><param name='display_overlay' value='yes' \/><param name='display_count' value='yes' \/><param name='filter' value='publish=yes' \/><\/object><\/div>\n<p>                <script type='text\/javascript'>                    var divElement = document.getElementById('viz1548789192750');                    var vizElement = divElement.getElementsByTagName('object')[0];                    vizElement.style.width='700px';vizElement.style.height='352px';                    var scriptElement = document.createElement('script');                    scriptElement.src = 'https:\/\/public.tableau.com\/javascripts\/api\/viz_v1.js';                    vizElement.parentNode.insertBefore(scriptElement, vizElement);                <\/script><\/center><\/p>\n<p>Dutch Bros Coffee, with a new President Joth Ricci onboard and working closely with CEO Travis Boersma, currently sit on 320 stores and announced its intention to grow to 800 in the next 5 years. Working in the company\u2019s favor is its history of steady, measured growth combined with a fall 2018 private equity investment (TSG Consumer Partners) that will supply the cash to ramp up efforts. The company is 95% franchised yet has a stable base of 20 company-owned outlets. Standard footprint for the free-standing (drive thru) building is 375 to 400 sq. ft.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks execs backed off 2016 projections this month that the company would open 1,000 higher end Reserve coffee bars, and instead offered 5 or 10 in a trial of the concept. But two upstart brands \u2013 Scooter\u2019s Coffee and Dutch Bros Coffee \u2013 have made public relatively bold expansion plans of their own. Recently surpassing&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2019\/01\/two-upstart-coffee-concepts-big-expansion-plans\/\">Continue reading <span class=\"screen-reader-text\">Two Upstart Coffee Concepts with Big Expansion Plans<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-11507","post","type-post","status-publish","format-standard","hentry","category-commercial-real-estate","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/11507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=11507"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/11507\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=11507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=11507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=11507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}