{"id":11517,"date":"2019-01-30T16:03:05","date_gmt":"2019-01-30T21:03:05","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=11517"},"modified":"2019-01-30T16:03:05","modified_gmt":"2019-01-30T21:03:05","slug":"lowes-partners-nfl","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2019\/01\/lowes-partners-nfl\/","title":{"rendered":"Lowe\u2019s Partners with the NFL"},"content":{"rendered":"<p>In the lead up to this weekend\u2019s Super Bowl, the National Football League and <strong>Lowe\u2019s <\/strong>announced last week that the blue brand is now the Official Home Improvement Retailer of the NFL. Financial details of the deal weren\u2019t announced, but one suspects the timing of the announcement wasn\u2019t a coincidence given Sunday\u2019s game takes place in <strong>Home Depot\u2019s<\/strong> hometown of Atlanta.<\/p>\n<p>The announcement also sends a message to consumers, competitors and investors. The narrative for the first six months of Marvin Ellison\u2019s tenure has largely focused on the tough yet necessary decisions that have been made to improve Lowe\u2019s competitive position and return to shareholders \u2013 decisions that have led to store closings, the shuttering of Orchard Supply Hardware and an exit from Mexico. The move to partner with the NFL, though, is a clear reminder that big things and positive changes are still on tap for the next chapter in Lowe\u2019s story.<\/p>\n<p>With more than 3,800 company records and 15,000 personnel listings, Chain Store Guide\u2019s <a href=\"https:\/\/www.chainstoreguide.com\/c-89-hardware-home-center-leads.aspx\" target=\"_blank\" rel=\"noopener\"><strong>Home Center Operators &amp; Hardware Chains<\/strong> <\/a>Database provides subscribers with the data and leads they need to succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the lead up to this weekend\u2019s Super Bowl, the National Football League and Lowe\u2019s announced last week that the blue brand is now the Official Home Improvement Retailer of the NFL. Financial details of the deal weren\u2019t announced, but one suspects the timing of the announcement wasn\u2019t a coincidence given Sunday\u2019s game takes place&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2019\/01\/lowes-partners-nfl\/\">Continue reading <span class=\"screen-reader-text\">Lowe\u2019s Partners with the NFL<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[17],"class_list":["post-11517","post","type-post","status-publish","format-standard","hentry","category-home-hardware","tag-csg-exclusive","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/11517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=11517"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/11517\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=11517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=11517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=11517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}