{"id":11767,"date":"2019-02-27T15:07:31","date_gmt":"2019-02-27T20:07:31","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=11767"},"modified":"2019-02-27T15:07:31","modified_gmt":"2019-02-27T20:07:31","slug":"target-takes-new-approach-3rd-party-online","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2019\/02\/target-takes-new-approach-3rd-party-online\/","title":{"rendered":"Target Takes a New Approach to 3rd Party Online"},"content":{"rendered":"<p>Tired of just shopping for products carried by<strong> Target <\/strong>on Target.com? You\u2019re in luck. Earlier this week, the company announced that it\u2019s getting into the online marketplace game much like <strong>Amazon <\/strong>and <strong>Walmart. <\/strong><\/p>\n<p>The difference, though, is found in the company\u2019s description of the \u201cTarget +\u201d program, \u201ca curated assortment of products from third-party sellers\u201d.<em> Curated<\/em> is the keyword here. Target will extend invites to 3rd party retailers that it wants to do business with, companies Mizuno (sporting goods), Kaplan (educational toys) and Casio (keyboards), with whom Target has already partnered.<\/p>\n<p><img decoding=\"async\" class=\"size-medium aligncenter\" src=\"http:\/\/www.chainstoreguide.com\/email\/target_exclusive_feb2019.jpg\" \/><\/p>\n<p>While the Big Bullseye won\u2019t be able to match Walmart and Amazon on breadth and depth of selection or order throughput, it can rely on its deep knowledge of who the Target customers are and what they&#8217;re looking for to deliver a positive experience and drive more shoppers to the site.<\/p>\n<p>Online marketplace products will be integrated within Target.com displays and search results, while carrying some form of a now standard, \u201csold and shipped by\u201d tag.<\/p>\n<p>Chain Store Guide \u2013 from personnel to technology, you can find the data you need to do business in our <a href=\"https:\/\/www.chainstoreguide.com\/c-77-discount-dollar-specialty-store-leads.aspx\" target=\"_blank\" rel=\"noopener\"><strong>Discount Stores &amp; Specialty Retailers<\/strong><\/a> Database.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tired of just shopping for products carried by Target on Target.com? You\u2019re in luck. Earlier this week, the company announced that it\u2019s getting into the online marketplace game much like Amazon and Walmart. The difference, though, is found in the company\u2019s description of the \u201cTarget +\u201d program, \u201ca curated assortment of products from third-party sellers\u201d.&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2019\/02\/target-takes-new-approach-3rd-party-online\/\">Continue reading <span class=\"screen-reader-text\">Target Takes a New Approach to 3rd Party Online<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[17],"class_list":["post-11767","post","type-post","status-publish","format-standard","hentry","category-discount-specialty","tag-csg-exclusive","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/11767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=11767"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/11767\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=11767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=11767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=11767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}