{"id":12618,"date":"2019-08-14T08:53:52","date_gmt":"2019-08-14T12:53:52","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=12618"},"modified":"2019-08-14T08:53:52","modified_gmt":"2019-08-14T12:53:52","slug":"wonderful-time-year-retailers","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2019\/08\/wonderful-time-year-retailers\/","title":{"rendered":"The Most Wonderful Time of Year\u2026 For Retailers"},"content":{"rendered":"

It\u2019s that time of year when students groan, parents rejoice, and retailers look forward to the boost in revenue that comes with back to school<\/a> (BTS) sales. In some ways, BTS is as much a part of the American tradition as Black Friday<\/a> or Christmas with the added bonus of a tax-free weekend; retailers spend months planning store layouts, advertisements, and window displays to entice shoppers into their locations.<\/p>\n

This 2019 season will bring retailers an estimated $80.7 billion dollars*. The majority of spending will be on clothing and accessories with electronics falling in a close second. Consumers will spend nearly $700 per household for children in K-12th grade, and almost $1,000 for children going to college. The per-household spending has increased over 2018\u2019s numbers for both grade school students and college students.<\/p>\n

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