{"id":16652,"date":"2023-04-13T15:45:30","date_gmt":"2023-04-13T19:45:30","guid":{"rendered":"https:\/\/chainstoreguide.com\/offthechain\/?p=16652"},"modified":"2023-04-13T15:45:30","modified_gmt":"2023-04-13T19:45:30","slug":"vs-goliath-whataburger-vs-mcdonalds","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2023\/04\/vs-goliath-whataburger-vs-mcdonalds\/","title":{"rendered":"Vs Goliath: Whataburger vs McDonald\u2019s"},"content":{"rendered":"

In our new vs Goliath series<\/a>, we will be examining how smaller chains measure up to their larger national counterparts. These goliaths have a presence in every state with advertisements as far as the eye can see. Despite the popularity and capital of a large chain there are competitors who find a way to carve out their own market and win over consumers. This is the story of how those little guys have matched a goliath.<\/p>\n

McDonald\u2019s<\/strong> is the king of the fast-food hamburger, sorry Burger King<\/strong>. The golden arches are worldwide and seem to be on every other street corner. They have been around since 1955 and had movies and documentaries made in their name. They are famous for their fries, burgers, and shakes. Those shake machines have particular notoriety<\/a> with an entire website dedicated to their availability. Not to mention their breakfast offerings which has also dominated the fast-food category. With all of this dominance, what hope does a smaller burger chain have?<\/p>\n

Enter Whataburger<\/strong>, the Texas based fast food burger chain with the flying W challenging McDonald\u2019s for supremacy. The smaller chain has no chance to beat the goliath in sheer size or spending, yet they have found their way into America\u2019s heart. They often find themselves near the top of fast-food burger rankings and there is something special about that burger from Texas. Whataburger got its start in 1950 giving the brand plenty of time to earn loyalty. The company is significantly smaller with double digit locations in only eight states and the majority being in Texas. The company is slowly spreading to more states and franchise some of their locations. The smaller footprint could also contribute to a higher quality control. Part of McDonald\u2019s appeal is that it offers the same food no matter where you go. However, it is well known that the quality of McDonald\u2019s offerings vary greatly based on location. There are simply too many locations for corporate to oversee every franchised location. Their smaller footprint can allow for greater oversite from corporate and allows them to exercise their main advantage over McDonald\u2019s. While they cannot compare in sheer volume or total systemwide sales, they have been able to become more profitable per location, over taking McDonald\u2019s in 2015, and now generating 24% more revenue for each restaurant vs their competitor.<\/p>\n

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