{"id":17909,"date":"2024-11-21T15:21:51","date_gmt":"2024-11-21T20:21:51","guid":{"rendered":"https:\/\/chainstoreguide.com\/offthechain\/?p=17909"},"modified":"2024-11-21T15:21:51","modified_gmt":"2024-11-21T20:21:51","slug":"making-waves-way-will-price-pendulum-swing","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2024\/11\/making-waves-way-will-price-pendulum-swing\/","title":{"rendered":"Making Waves: Which Way Will the Price Pendulum Swing"},"content":{"rendered":"

With 2025 quickly approaching, most companies can\u2019t wait to turn the page to a new year. 2024 was a struggle for multiple industries and that couldn\u2019t be truer than for restaurants. They almost universally had a bad year that was filled with dwindling sales and traffic plus attempts to completely overhaul menus and branding to recapture consumers. The strategies employed by restaurants to stem the tide were inconsistent, yet some of them bore fruit. As restaurants head into next year, they have a decision to make. Do they double down on the temporary value deals that seem to resonate with consumers, or do they firmly establish themselves as a brand that won\u2019t bend on quality for the sake of a lower price? There is no clear right answer, yet many restaurants have already made their choice.<\/p>\n

The restaurant industry<\/a> can\u2019t afford a repeat of 2024. Mass bankruptcy filings, store closures, and the shuffling of executives could cripple some of the biggest names in the business if things don\u2019t turn around. McDonald\u2019s<\/strong>, one of the largest names in play, is leading the charge on trying to bring value back to menus. Earlier this year, McDonald\u2019s kicked off the value craze when they launched their $5 meal deal. This caused a ripple effect of other restaurants creating their own version of a value deal or menu. McDonald\u2019s original promotion was only supposed to last two months in the summer, yet it kept getting extensions all the way through the end of the year. Now, McDonald\u2019s is preparing to launch a \u201cMcValue\u201d deal early next year. The plan is not solidified; however, it would be similar to the $5 deal with additional options. Just like earlier this year, we can expect other restaurants to follow suit and create more long-lasting value options for 2025. There will certainly be questions about the cost of offering value meals over a long period of time, yet so far, the increase in traffic appears worth the risk.<\/p>\n

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