{"id":18176,"date":"2011-11-11T12:00:00","date_gmt":"2011-11-11T17:00:00","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/2011\/11\/fresh-easy-opens-smaller-express-format-in-los-angeles-ca\/"},"modified":"2011-11-11T12:00:00","modified_gmt":"2011-11-11T17:00:00","slug":"fresh-easy-opens-smaller-express-format-in-los-angeles-ca-2","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2011\/11\/fresh-easy-opens-smaller-express-format-in-los-angeles-ca-2\/","title":{"rendered":"Fresh & Easy Opens Smaller \u2018Express Format\u2019 in Los Angeles, CA"},"content":{"rendered":"
Fresh & Easy Neighborhood Market deputed a smaller format this month with its first Fresh & Easy Express in a densely populated segment of Los Angeles. At only 3,000 square feet, the store is less than one-third the size of the company\u2019s standard 10,000-square-foot model. It will only house approximately 2,700 SKUs, which is half the 5,500 generally sold at its larger stores. Additionally, the Express store has only five aisles, while the traditional F&E format has eight.\u00a0<\/span>

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The store is located at a corner location on a lot that formerly housed a car dealership. The area is primary residential. The abnormal real estate was chosen \u201cbecause the La Cienega corridor is a tough area in which to find space for a full-sized Fresh & Easy,\u201d according to Fresh & Easy executives.\u00a0<\/span>

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Owned by UK-based Tesco, Fresh & Easy reportedly has plans to open four more Express locations in Southern California before the company\u2019s fiscal year ends in late February 2012: in Hermosa Beach, Seal Beach, Laguna Niguel and San Pedro<\/span>

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The five new stores will serve as a test for a possible expansion of the smaller format, and Fresh & Easy is not deserting its original 10,000-square-foot model. If successful, the company will likely utilize the smaller Express format in neighborhoods that are highly \u2018walkable\u2019 with less dependency on personal automobiles, as evidenced by the first stores\u2019 minimal parking of only 22 spaces.<\/span>

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Brian List, Research Editor\u00a0<\/span>
Brian has been with Chain Store Guide<\/a> since December 2006. He holds a bachelors degree in Marketing Management from Florida Southern College. Please contact him<\/a> if you have questions or comments.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fresh & Easy Neighborhood Market deputed a smaller format this month with its first Fresh & Easy Express in a densely populated segment of Los Angeles. At only 3,000 square feet, the store is less than one-third the size of the company\u2019s standard 10,000-square-foot model. It will only house approximately 2,700 SKUs, which is half… Continue reading Fresh & Easy Opens Smaller \u2018Express Format\u2019 in Los Angeles, CA<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[6,5],"class_list":["post-18176","post","type-post","status-publish","format-standard","hentry","category-grocery-convenience","tag-csg-old","tag-insight","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/18176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=18176"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/18176\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=18176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=18176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=18176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}