{"id":18470,"date":"2025-03-27T13:23:57","date_gmt":"2025-03-27T17:23:57","guid":{"rendered":"https:\/\/chainstoreguide.com\/offthechain\/?p=18125"},"modified":"2025-03-27T13:23:57","modified_gmt":"2025-03-27T17:23:57","slug":"marketing-101-marketing-trend-watch-ai-powered-personalization-getting-really-smart","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2025\/03\/marketing-101-marketing-trend-watch-ai-powered-personalization-getting-really-smart\/","title":{"rendered":"Marketing 101: Marketing Trend to Watch: AI-Powered Personalization Is Getting Really Smart"},"content":{"rendered":"<p>Let\u2019s talk about something that\u2019s reshaping how brands connect with their audience: <strong>AI-powered personalization<\/strong>. It&#8217;s no longer just a buzzword\u2014it\u2019s a strategic shift that can seriously move the needle for your business.<\/p>\n<p>Gone are the days of \u201cHi [First Name]\u201d being enough. Now, it\u2019s all about real-time, behavior-based personalization that makes your message feel like it was made just for them. Think personalized product recommendations, dynamic website content, and emails triggered by what someone actually <em>does<\/em>\u2014not just what list they\u2019re on.<\/p>\n<p>Here\u2019s why this matters right now:<\/p>\n<p><strong>McKinsey reports<\/strong> that personalization can reduce acquisition costs by up to 50%, increase revenue by 5\u201315%, and boost the efficiency of marketing spend by 10\u201330%. And according to <strong>Salesforce\u2019s State of the Connected Customer<\/strong>, 73% of consumers expect companies to understand their unique needs and expectations\u2014but only 51% believe companies generally do.<\/p>\n<p>That\u2019s a big gap\u2014and a big opportunity.<\/p>\n<p><strong>What Smart Brands Are Doing:<\/strong><\/p>\n<ul>\n<li><strong>E-commerce shops<\/strong> are suggesting products based on real-time browsing and past purchases.<\/li>\n<li><strong>B2B teams<\/strong> are using content consumption data to personalize their lead nurture sequences.<\/li>\n<li><strong>Local service providers<\/strong> are adjusting offers based on location, season, and customer history.<\/li>\n<\/ul>\n<p>And the good news? You don\u2019t need to be a tech giant to pull this off. Platforms like Klaviyo, ActiveCampaign, and HubSpot make it easy to start small and scale up.<\/p>\n<p><strong>A Quick Win:<\/strong><\/p>\n<p>Pick one behavior\u2014like clicking on a certain service page\u2014and build a follow-up email around that action. Personalized, relevant, timely. You&#8217;ll likely see higher open rates, better click-throughs, and more conversions.<\/p>\n<p><strong>Thanks for reading our article on AI-Powered Personalization!<\/strong><\/p>\n<p>If you&#8217;re looking for more prospects\u2014and the right data to personalize your outreach\u2014CSG can help. We\u2019ve got access to accurate, up-to-date contact lists and targeting tools that make it easy to connect with the people who matter most to your business.<\/p>\n<p>Want to learn more? [<a href=\"https:\/\/calendly.com\/d\/ydv-fkc-5vz\" target=\"_blank\" rel=\"noopener\">Click here to connect with our team<\/a>] or just reply to this message and we\u2019ll help you get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s talk about something that\u2019s reshaping how brands connect with their audience: AI-powered personalization. It&#8217;s no longer just a buzzword\u2014it\u2019s a strategic shift that can seriously move the needle for your business. Gone are the days of \u201cHi [First Name]\u201d being enough. Now, it\u2019s all about real-time, behavior-based personalization that makes your message feel like&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2025\/03\/marketing-101-marketing-trend-watch-ai-powered-personalization-getting-really-smart\/\">Continue reading <span class=\"screen-reader-text\">Marketing 101: Marketing Trend to Watch: AI-Powered Personalization Is Getting Really Smart<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-18470","post","type-post","status-publish","format-standard","hentry","category-marketing-101","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/18470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=18470"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/18470\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=18470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=18470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=18470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}