{"id":235,"date":"2012-02-15T14:23:00","date_gmt":"2012-02-15T19:23:00","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/2012\/02\/with-former-apple-ceo-in-charge-everything-is-fair-and-square-at-jcp\/"},"modified":"2012-02-15T14:23:00","modified_gmt":"2012-02-15T19:23:00","slug":"with-former-apple-ceo-in-charge-everything-is-fair-and-square-at-jcp","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2012\/02\/with-former-apple-ceo-in-charge-everything-is-fair-and-square-at-jcp\/","title":{"rendered":"With Former Apple CEO in Charge, Everything is Fair and Square at JCP"},"content":{"rendered":"

When former Apple CEO Ron Johnson joined the JCPenney team, we knew there would be major changes, but on Feb 1st<\/sup> the company surprised us all. JCPenney is permanently marking down all of its merchandise by at least 40%. There will be no more Saturday sales, weekend deals, or President\u2019s Day clearance events. The department store retailer is getting rid of the hundreds of sales it offers each year in favor of a simpler approach to pricing. The team lead by new CEO Johnson is taking the guesswork out of shopping by offering more predictable pricing, and plans to transform the customer experience and the way people shop at a department store.<\/p>\n

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\u00a0Photo Courtesy of the JcPenney Media Room. All rights reserved<\/p>\n

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The three-tiered strategy<\/strong><\/p>\n