{"id":2612,"date":"2013-01-31T09:22:01","date_gmt":"2013-01-31T14:22:01","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=2612"},"modified":"2013-01-31T09:22:01","modified_gmt":"2013-01-31T14:22:01","slug":"company-snapshot-crumbs-bake-shop-inc","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2013\/01\/company-snapshot-crumbs-bake-shop-inc\/","title":{"rendered":"Company Snapshot: Crumbs Bake Shop Inc."},"content":{"rendered":"<p><strong>Address:<br \/>\n<\/strong>110 W 40th St., Ste. 2100<br \/>\nNew York, NY\u00a0\u00a0 10018<\/p>\n<p><strong>Telephone:<br \/>\n<\/strong>212 221-7105<\/p>\n<p><strong>Internet Homepage:<a href=\"http:\/\/www.crumbs.com\"><br \/>\n<\/a><\/strong><a href=\"http:\/\/www.crumbs.com\">www.crumbs.com<\/a><\/p>\n<p><strong>Total Current Locations:<br \/>\n<\/strong>63<\/p>\n<p><strong>Trading Areas:<br \/>\n<\/strong>CA, CT, DC, DE, IL, MA, NJ, NY, PA, VA<\/p>\n<p><strong>Total Revenue:<br \/>\n<\/strong>$39,882,000 (12\/31\/11)<\/p>\n<p><strong>Senior Executives:<br \/>\n<\/strong>CEO, president: Julian R. Geiger<br \/>\nCFO: John Ireland<br \/>\nCOO: Eric Wesolowski<\/p>\n<p>&nbsp;<\/p>\n<p>The Crumbs Bake Shop chain began in 2003 with a single location founded by Jason and Mia Bauer on the Upper West Side of Manhattan. At the time, the idea of a shop that focused on gourmet (and expensive) cupcakes was unique, but the idea captivated consumers looking for small indulgences. The second shop opened on the Upper East Side less than a year later. It is currently the largest cupcake chain in the U.S. In 2009, the company was acquired by 57th Street General Acquisition Corp. and subsequently became a publicly-held entity that trades on NASDAQ as CRMB. In November 2012, Jason and Mia Bauer resigned from the company they founded.<\/p>\n<p>The stores range from 340 to 1,550 square feet and average 965 square feet; a mature store can generate sales of approximately $1M annually. In addition to its signature cupcakes, the stores offer other baked goods such as cakes, pie, cookies, croissants, and other goodies. The company also operates a wholesale distribution business that provides Crumbs Bake Shop branded cupcakes to restaurants in the New York City area. There is also an e-commerce division that sells products nationwide, and catering is available in New York City, Washington, DC, and Los Angeles. The ancillary activities account for 7% of the total revenue.<\/p>\n<p>On January 30, 2013, Crumbs announced the re-launch of its home page, noting the upgrade \u201cfeatures new branding and logo, enhanced content and a redesigned format, will provide a better overall user experience and will reinforce the company&#8217;s already well-established position as the leading cupcake retailer.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Crumbs Bake Shop chain began in 2003 with a single location founded by Jason and Mia Bauer on the Upper West Side of Manhattan.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[15],"class_list":["post-2612","post","type-post","status-publish","format-standard","hentry","category-restaurant-foodservice","tag-snapshot","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/2612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=2612"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/2612\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=2612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=2612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=2612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}