{"id":3470,"date":"2014-01-13T12:52:49","date_gmt":"2014-01-13T12:52:49","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=3470"},"modified":"2014-01-13T12:52:49","modified_gmt":"2014-01-13T12:52:49","slug":"rainbow-foods-closing-more-stores-in-twin-cities-metro-as-grocery-landscape-shifts","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2014\/01\/rainbow-foods-closing-more-stores-in-twin-cities-metro-as-grocery-landscape-shifts\/","title":{"rendered":"Rainbow Foods Closing More Stores in Twin Cities Metro as Grocery Landscape Shifts"},"content":{"rendered":"

Back in 2003, Roundy\u2019s Supermarkets purchased the Rainbow Foods supermarket chain as more of an investment than long-term strategic plan. \u00a0At the time, Rainbow had a 21% market share of the grocery market (fiscal 2002) in the Minneapolis metro area. Amazingly, Walmart only had one<\/em> store there. Fast forward nearly 12 years later, and the marketplace has drastically changed.<\/p>\n

Roundy\u2019s is closing two more Rainbow stores in the Minneapolis metro core-based statistical area (CBSA) because of competitive factors and changing consumer behavior, bringing the number of stores closed in the past year to five. Much of Rainbow\u2019s problems have stemmed from Walmart\u2019s intense growth, which now has 28 area supercenters. The metro is also Target\u2019s hometown; it has considerably increased its grocery business with SuperTargets and the PFresh store concept. In addition, traditional supermarket operator Cub Foods still has a strong presence in the area.\u00a0 Higher-end shoppers are choosing Lunds, Kowalski\u2019s, Whole Foods and Trader Joe\u2019s, while value shoppers are opting for the aforementioned Walmart, Target as well membership clubs Costco and Sam\u2019s.\u00a0 While Roundy\u2019s hasn\u2019t openly admitted to it, most of the company\u2019s strategic focus has been in the Chicago area where it is growing the new Mariano\u2019s Fresh Market concept.<\/p>\n

Roundy\u2019s has attempted to sell the Rainbow Foods chain in the past; still unable to find a buyer, it has been closing stores when leases expire. Currently, the chain is down to 27 locations, all in the Minneapolis metro. Chain Store Guide<\/strong> has been tracking grocery market share data for over a decade. Rainbow has seen years of declining market share, and it is projected to decline again after the five recent store closings.<\/p>\n

MINNEAPOLIS-ST. PAUL-BLOOMINGTON, MN-WI*<\/span><\/strong><\/p>\n

Metro CBSA<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Parent Name<\/strong><\/td>\nTrade Name(s)<\/strong><\/td>\n\n

Current Area Stores<\/strong><\/p>\n<\/td>\n

\n

Projected 2013 Share<\/strong><\/p>\n<\/td>\n

\n

2012 Share<\/strong><\/p>\n<\/td>\n<\/tr>\n

Walmart Stores Inc.<\/td>\nWalmart Supercenter<\/td>\n\n

28<\/p>\n<\/td>\n

\n

18.1%<\/p>\n<\/td>\n

\n

17.20%<\/p>\n<\/td>\n<\/tr>\n

Target Corporation<\/td>\nSuperTarget; Target (PFresh)<\/td>\n\n

56<\/p>\n<\/td>\n

\n

10.2%<\/p>\n<\/td>\n

\n

10.00%<\/p>\n<\/td>\n<\/tr>\n

Costco Wholesale Corp.<\/td>\nCostco Wholesale<\/td>\n\n

6<\/p>\n<\/td>\n

\n

10.0%<\/p>\n<\/td>\n

\n

10.10%<\/p>\n<\/td>\n<\/tr>\n

SUPERVALU Inc.<\/td>\nCub Foods<\/td>\n\n

52<\/p>\n<\/td>\n

\n

9.3%<\/p>\n<\/td>\n

\n

9.20%<\/p>\n<\/td>\n<\/tr>\n

Roundy’s Supermarkets Inc.<\/td>\nRainbow Foods<\/td>\n\n

27<\/p>\n<\/td>\n

\n

9.2%<\/p>\n<\/td>\n

\n

12.30%<\/p>\n<\/td>\n<\/tr>\n

Lund Food Holdings Inc.<\/td>\nByerly’s; Lunds<\/td>\n\n

21<\/p>\n<\/td>\n

\n

9.0%<\/p>\n<\/td>\n

\n

8.30%<\/p>\n<\/td>\n<\/tr>\n

Sam’s Club<\/td>\nSam’s Club<\/td>\n\n

9<\/p>\n<\/td>\n

\n

8.3%<\/p>\n<\/td>\n

\n

8.40%<\/p>\n<\/td>\n<\/tr>\n

Whole Foods Market Inc.<\/td>\nWhole Foods Market<\/td>\n\n

6<\/p>\n<\/td>\n

\n

3.9%<\/p>\n<\/td>\n

\n

2.30%<\/p>\n<\/td>\n<\/tr>\n

Aldi Inc.<\/td>\nAldi<\/td>\n\n

27<\/p>\n<\/td>\n

\n

3.5%<\/p>\n<\/td>\n

\n

2.70%<\/p>\n<\/td>\n<\/tr>\n

Trader Joe’s Co.<\/td>\nTrader Joe’s<\/td>\n\n

6<\/p>\n<\/td>\n

\n

3.0%<\/p>\n<\/td>\n

\n

2.60%<\/p>\n<\/td>\n<\/tr>\n

Kowalski’s Companies Inc.<\/td>\nKowalski’s Market<\/td>\n\n

9<\/p>\n<\/td>\n

\n

3.0%<\/p>\n<\/td>\n

\n

2.40%<\/p>\n<\/td>\n<\/tr>\n

Coborn’s Inc.<\/td>\nCash Wise Foods; Coborn’s; Coborn’s Superstore<\/td>\n\n

11<\/p>\n<\/td>\n

\n

2.0%<\/p>\n<\/td>\n

\n

2.20%<\/p>\n<\/td>\n<\/tr>\n

Knowlan’s Super Markets Inc.<\/td>\nFestival Foods; Knowlan’s Food Market<\/td>\n\n

9<\/p>\n<\/td>\n

\n

2.0%<\/p>\n<\/td>\n

\n

1.90%<\/p>\n<\/td>\n<\/tr>\n

Jerry’s Enterprises Inc.<\/td>\nCountry Market; Cub Foods; Jerry’s Foods<\/td>\n\n

5<\/p>\n<\/td>\n

\n

1.7%<\/p>\n<\/td>\n

\n

1.80%<\/p>\n<\/td>\n<\/tr>\n

The Marketplace<\/td>\nCub Foods; The Marketplace<\/td>\n\n

4<\/p>\n<\/td>\n

\n

0.9%<\/p>\n<\/td>\n

\n

0.90%<\/p>\n<\/td>\n<\/tr>\n

Nash Finch Company<\/td>\nEconofoods; Family Fresh Market<\/td>\n\n

6<\/p>\n<\/td>\n

\n

0.9%<\/p>\n<\/td>\n

\n

0.90%<\/p>\n<\/td>\n<\/tr>\n

J & L Enterprises Inc.<\/td>\nCooper’s County Market;SuperValu<\/td>\n\n

3<\/p>\n<\/td>\n

\n

0.5%<\/p>\n<\/td>\n

\n

0.60%<\/p>\n<\/td>\n<\/tr>\n

Family Dollar Stores Inc.<\/td>\nFamily Dollar<\/td>\n\n

38<\/p>\n<\/td>\n

\n

0.5%<\/p>\n<\/td>\n

\n

0.50%<\/p>\n<\/td>\n<\/tr>\n

County Market<\/td>\nCounty Market<\/td>\n\n

2<\/p>\n<\/td>\n

\n

0.5%<\/p>\n<\/td>\n

\n

0.40%<\/p>\n<\/td>\n<\/tr>\n

Other operations<\/td>\n<\/td>\n\n

115<\/p>\n<\/td>\n

\n

3.5%<\/p>\n<\/td>\n

\n

4.60%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Source: Chain Store Guide<\/a>.\u00a0 Fiscal 2013 market share based on CSG projections.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Back in 2003, Roundy\u2019s Supermarkets purchased the Rainbow Foods supermarket chain as more of an investment than long-term strategic plan. \u00a0At the time, Rainbow had a 21% market share of the grocery market (fiscal 2002) in the Minneapolis metro area. Amazingly, Walmart only had one store there. Fast forward nearly 12 years later, and the… Continue reading Rainbow Foods Closing More Stores in Twin Cities Metro as Grocery Landscape Shifts<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[5],"class_list":["post-3470","post","type-post","status-publish","format-standard","hentry","category-grocery-convenience","tag-insight","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/3470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=3470"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/3470\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=3470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=3470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=3470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}