{"id":3844,"date":"2014-05-23T15:22:17","date_gmt":"2014-05-23T15:22:17","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=3844"},"modified":"2014-05-23T15:22:17","modified_gmt":"2014-05-23T15:22:17","slug":"company-snapshot-petsmart-the-ultimate-in-retail-branding","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2014\/05\/company-snapshot-petsmart-the-ultimate-in-retail-branding\/","title":{"rendered":"Company Snapshot: PetSmart"},"content":{"rendered":"<p><strong>PetSmart Inc.<\/strong><\/p>\n<p><strong>Address<\/strong>:<br \/>\n19601 North 27th Avenue<br \/>\nPhoenix, AZ 85027<\/p>\n<p><strong>Telephone<\/strong>:<strong><br \/>\n(623) 580-6100<\/strong><\/p>\n<p><strong>Internet Homepage<\/strong>:<a href=\"http:\/\/www.petsmart.com\" target=\"_blank\"><strong><br \/>\n<\/strong>www.petsmart.com<\/a><strong> <\/strong><\/p>\n<p><strong>Year founded:<\/strong><strong><br \/>\n<\/strong>1987<\/p>\n<p><strong>Total Stores:<\/strong><strong><br \/>\n<\/strong>1,336<\/p>\n<p><strong>Total Annual Sales:<\/strong><strong><br \/>\n<\/strong>$6,916,627,000<strong> <\/strong><\/p>\n<p><strong>Senior Executives:<\/strong><strong><br \/>\n<\/strong>David\u00a0K.\u00a0Lenhardt- President and Chief Executive Office<br \/>\nBruce\u00a0Thorn- Executive VP, Store Operations, Services and Supply Chain<\/p>\n<p>PetSmart is in many ways the consummate retailer in terms of branding.\u00a0 In addition, to establishing a much admired system of private label products, the company has enhanced its brand through an impressive group of customer services.<\/p>\n<p>PetSmart offers veterinarian care in more than 60 percent of its locations.\u00a0 These are essentially full-service pet hospitals which are operated independently of PetSmart but serve to strongly amplify the power of the brand.<\/p>\n<p>In-store <a href=\"http:\/\/pets.petsmart.com\/services\/grooming\/\" target=\"_blank\">PetSmart Grooming Salons<\/a> offer a wealth of services including nail trimming and teeth brushing.\u00a0 PetSmart also offers <a href=\"http:\/\/training.petsmart.com\/\" target=\"_blank\">pet training<\/a> through its own accredited instructors.<\/p>\n<p>PetSmart proudly offers an in-store pet adoption partnership through its own PetSmart Charities.\u00a0 The company estimates this service has saved the lives of over five million pets since its inception in 1994.<\/p>\n<p>These services not only distinguish PetSmart from discount and general merchandisers, as well as competing specialty chains, they also are virtually impossible to duplicate through the Internet.<\/p>\n<p>When it comes to branding, the company leaves almost no trick unturned.\u00a0 On the company\u2019s website, corporate executives are pictured and named with their pets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PetSmart Inc. Address: 19601 North 27th Avenue Phoenix, AZ 85027 Telephone: (623) 580-6100 Internet Homepage: www.petsmart.com Year founded: 1987 Total Stores: 1,336 Total Annual Sales: $6,916,627,000 Senior Executives: David\u00a0K.\u00a0Lenhardt- President and Chief Executive Office Bruce\u00a0Thorn- Executive VP, Store Operations, Services and Supply Chain PetSmart is in many ways the consummate retailer in terms of branding.\u00a0&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2014\/05\/company-snapshot-petsmart-the-ultimate-in-retail-branding\/\">Continue reading <span class=\"screen-reader-text\">Company Snapshot: PetSmart<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[15],"class_list":["post-3844","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-snapshot","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/3844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=3844"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/3844\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=3844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=3844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=3844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}