{"id":4018,"date":"2014-07-16T08:13:55","date_gmt":"2014-07-16T08:13:55","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=4018"},"modified":"2014-07-16T08:13:55","modified_gmt":"2014-07-16T08:13:55","slug":"back-to-school-shopping","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2014\/07\/back-to-school-shopping\/","title":{"rendered":"Back-to-School Shopping"},"content":{"rendered":"<p>For the 2014 back-to school season, 35% of consumers will shop for back-to-school supplies online, while 34% will shop in-store and 33% will do their shopping using both channels, according to a study from e-commerce marketing technology provider <em>HookLogic<\/em> and polling company <em>Qriously<\/em>. Figures for back-to-college shopping tilt more strongly in the favor of online.<\/p>\n<p>Looking ahead, 69% of back-to-school shoppers plan to spend about the same in 2014 as they did in 2013, while 19% intend to spend more. August is the most popular month to start back-to-school shopping. Many top retailers report back-to-school as one of their busiest times of year, often second to the Christmas holiday season.<\/p>\n<p>There tends to be a lot of talk about intense price competition and a highly promotional climate every back-to-school season. Intense price competition during back-to-school season is nothing new, but the competition now occurs at a time of an increasingly dynamic online world. The mentioned study shows that more consumers prefer to do their back-to-school and back-to-college shopping online. Leading companies need to promote sales and stay ahead of the competition.<\/p>\n<p>According to <strong><em>Chain Store Guide\u2019s Consumer Spending Report<\/em><\/strong>, 24.2% of adults reported that they will use a mobile internet device or personal computer for retail shopping this month. <strong><em>Chain Store Guide<\/em><\/strong> researches a wide variety of specialized information on companies in the apparel industry, along with other types of retailers. <strong><em>Chain Store Guide\u2019s<\/em><\/strong> complete family of apparel products includes <strong><em>Apparel Specialty Stores, Department Stores<\/em> <\/strong>and<strong> <em>Discount Stores &amp; Specialty Retailers.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the 2014 back-to school season, 35% of consumers will shop for back-to-school supplies online, while 34% will shop in-store and 33% will do their shopping using both channels, according to a study from e-commerce marketing technology provider HookLogic and polling company Qriously. Figures for back-to-college shopping tilt more strongly in the favor of online.&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2014\/07\/back-to-school-shopping\/\">Continue reading <span class=\"screen-reader-text\">Back-to-School Shopping<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[5],"class_list":["post-4018","post","type-post","status-publish","format-standard","hentry","category-apparel-department","tag-insight","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/4018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=4018"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/4018\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=4018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=4018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=4018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}