What happens when the world\u2019s largest brick-and-mortar retailer challenges the most dominant e-commerce retailer? Enhancements and upgrades that ultimately improve the customer experience. This August, Walmart rolled out an updated website primarily geared towards providing shoppers with an easier, faster and more personalized online shopping experience.\u00a0 This consumer-centric approach, made famous by Amazon, aims to make shopping easier and to ultimately increase Walmart\u2019s e-commerce revenue.<\/p>\n
New services within the revamped Walmart.com include a feature that suggests future product purchases related to previous purchases. In addition, the homepage will now be personalized for each shopper based on location and past searches, as well as a \u2018My Local Store\u2019 section that allows shoppers to see what\u2019s going on at their local retail location.\u00a0 The mobile website version has also been enhanced for faster and easier use. The site will adjust its content and images to better fit the devices screen display. In the future, Walmart reportedly plans to include an even faster checkout process with fewer pages to click through, an upgraded store finder, and a more flexible screen.<\/p>\n
While sales at Walmart\u2019s brick-and-mortar stores have been relatively stagnant, its e-commerce sales have been encouraging as of late.\u00a0 During its most recent fiscal year, online sales reached nearly $10 billion – far cry from Amazon\u2019s recent $74.4 billion annual figures. However, online retailing is clearly a growth engine for Walmart. \u00a0Amazon hasn\u2019t been one to stay rested in its way, so expect more changes to its own user experience in the near future as well.<\/p>\n","protected":false},"excerpt":{"rendered":"
What happens when the world\u2019s largest brick-and-mortar retailer challenges the most dominant e-commerce retailer? Enhancements and upgrades that ultimately improve the customer experience. This August, Walmart rolled out an updated website primarily geared towards providing shoppers with an easier, faster and more personalized online shopping experience.\u00a0 This consumer-centric approach, made famous by Amazon, aims to… Continue reading Walmart's New Website Takes Aim at Amazon<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[5],"class_list":["post-4094","post","type-post","status-publish","format-standard","hentry","category-retail-technology","tag-insight","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/4094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=4094"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/4094\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=4094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=4094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=4094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}