{"id":4196,"date":"2014-09-09T07:57:27","date_gmt":"2014-09-09T07:57:27","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=4196"},"modified":"2014-09-09T07:57:27","modified_gmt":"2014-09-09T07:57:27","slug":"online-shoppers-increasingly-using-mobile-devices","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2014\/09\/online-shoppers-increasingly-using-mobile-devices\/","title":{"rendered":"Online Shoppers Increasingly Using Mobile Devices"},"content":{"rendered":"<p>Mobile devices have become a staple in the modern American consumer\u2019s shopping habits. Now, a new report is highlighting a first: the majority of consumers that visit retail websites are doing so on smartphones and tablets.<\/p>\n<p>According to Branding Brand\u2019s Mobile Commerce Index Report in August 2014, mobile devices generated 51% of all online retail visits, with the majority occurring on Apple devices. Apple is especially dominant in the tablet arena, where 81% of all visits occurred on iOS devices, while 61% of all smartphone visits occurred on an iOS. The report also highlights the incredible growth of mobile as well. In 2010, 96% of all online retail visits occurred on laptops or traditional desktop computers, with only 4% mobile.<\/p>\n<p>Just this past month, a number of retailers have announced new developments in the mobile arena for their operations and promotional activity:<\/p>\n<ul>\n<li><strong>Roy Rogers<\/strong> selected Punchh to create a cloud-based mobile loyalty app and CRM platform that is scheduled to debut this fall at its 22 company-owned locations.<\/li>\n<li><strong>Express Inc.<\/strong> is using Iris Mobile\u2019s Rich Media Messaging technology to drive its seasonal \u2018Back-to-Business\u2019 sweepstakes with <em>GQ Magazine<\/em>.<\/li>\n<li><strong>Twitter<\/strong> is testing mobile commerce with a \u2018Buy\u2019 button.\u00a0 According to the company\u2019s blog, a small percentage of U.S. users will see a \u2018Buy\u2019 button on tweets from Twitter\u2019s test partners, allowing them to buy products directly from that particular tweet.<\/li>\n<li><strong>Macy\u2019s<\/strong> began offering a digital wallet application, available via mobile Web browser or on the Macy\u2019s mobile app. It allows consumers to access previously stored credit cards from their Macys.com account.<\/li>\n<\/ul>\n<p>The exponentially fast-growing use of mobile devices in the retail landscape presents many opportunities for aggressive retailers.\u00a0 The trend represents a widespread fundamental change in consumer behavior; however, its fast-paced nature will force retailers to adapt just as quick and implement offerings effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile devices have become a staple in the modern American consumer\u2019s shopping habits. Now, a new report is highlighting a first: the majority of consumers that visit retail websites are doing so on smartphones and tablets. According to Branding Brand\u2019s Mobile Commerce Index Report in August 2014, mobile devices generated 51% of all online retail&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2014\/09\/online-shoppers-increasingly-using-mobile-devices\/\">Continue reading <span class=\"screen-reader-text\">Online Shoppers Increasingly Using Mobile Devices<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[5],"class_list":["post-4196","post","type-post","status-publish","format-standard","hentry","category-retail-technology","tag-insight","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/4196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=4196"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/4196\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=4196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=4196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=4196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}