{"id":5025,"date":"2015-06-08T13:20:57","date_gmt":"2015-06-08T13:20:57","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=5025"},"modified":"2015-06-08T13:20:57","modified_gmt":"2015-06-08T13:20:57","slug":"whats-an-evine","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2015\/06\/whats-an-evine\/","title":{"rendered":"What\u2019s an EVINE?"},"content":{"rendered":"

EVINE Live<\/strong> bills itself as a cable, satellite and broadcast television network.\u00a0 It is the distant third national television network, which is dedicated to selling products to shoppers viewing at home.<\/p>\n

Despite several name and branding changes through its relatively short history, annual sales continue to rise modestly and dependably year after year.\u00a0 According to Chain Store Guide\u2019s database of Discount Stores & Specialty Retailers, total annual sales for the most recent three year period came in at $674,618,000 (Jan. 2015) from $640,489,000 (Feb. 2014) from $586,820,000 (Feb. 2013).\u00a0 These increases are not terribly encouraging but do suggest promise for the future.<\/p>\n

During its 25 year history the company has gone through several brand names, beginning with ValueVision.\u00a0 On entering its second decade, NBC bought a share of the company.\u00a0 This rapidly resulted in a change of company name and branding.\u00a0 The company became ShopNBC and incorporated the renowned NBC peacock into its logo.<\/p>\n

Five years ago NBC decided to eventually sell its interest in the shopping network back to the ValueVision contingent, in part due to pressures surrounding its coming merger with Comcast.\u00a0 Two years ago the network was renamed ShopHQ.<\/p>\n

This past February, the company dropped the ShopHQ name and was rebranded to EVINE Live, due to the acquisition of an eCommerce company whose website is called Evine.<\/p>\n

As they say, \u2018What\u2019s in a name?\u2019<\/p>\n

Last June, Mark Bozek was brought in as the new CEO.\u00a0 He was a former CEO at rival HSN.\u00a0 Penny Burnett was brought into the fold last month to reimage the network\u2019s product and celebrity offerings, as Chief Merchandising Officer.<\/strong>\u00a0 The “Evinification” of the company has predictably brought several new executives into the fold as the company seeks greener pastures nearer to long-time industry leaders, QVC and HSN.<\/p>\n

Mr. Bozek is credited with creating several successful brands at HSN, which remain among the top attractions at the network today.\u00a0 At that same time he introduced several on air personalities at HSN which remain iconic today, including Chef Wolfgang Puck.\u00a0 Later during his reign as CEO he presided over the very successful launch of HSN.com.\u00a0 He grew this avenue of the business to bring in over $100 million in 18 months.\u00a0 Mr. Bozek also was responsible for the launches of HSN in Japan, Europe and China.\u00a0 Earlier in his career he served as a Senior VP at QVC.<\/p>\n

If Mr. Bozek can even approximate his previous successes at the rival shopping networks, EVINE Live Inc<\/strong>. may finally approach the promised-land.\u00a0 Then again with its checkered history, EVINE Live <\/strong>has a great deal of work ahead to even rival its competition.\u00a0 The network never fully reached its predicted potential when NBC came on board and lent its might brand.<\/p>\n

Then again, \u2018What\u2019s in a name?\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"

EVINE Live bills itself as a cable, satellite and broadcast television network.\u00a0 It is the distant third national television network, which is dedicated to selling products to shoppers viewing at home. Despite several name and branding changes through its relatively short history, annual sales continue to rise modestly and dependably year after year.\u00a0 According to… Continue reading What\u2019s an EVINE?<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[5],"class_list":["post-5025","post","type-post","status-publish","format-standard","hentry","category-discount-specialty","tag-insight","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/5025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=5025"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/5025\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=5025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=5025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=5025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}