{"id":5756,"date":"2015-12-15T09:00:33","date_gmt":"2015-12-15T09:00:33","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=5756"},"modified":"2015-12-15T09:00:33","modified_gmt":"2015-12-15T09:00:33","slug":"grocery-outlet-expanding-in-southern-california-with-fresh-easy-purchases","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2015\/12\/grocery-outlet-expanding-in-southern-california-with-fresh-easy-purchases\/","title":{"rendered":"Grocery Outlet Expanding In Southern California with Fresh & Easy Purchases"},"content":{"rendered":"

Grocery Outlet, a self-described \u2018extreme-value\u2019 grocery retailer, plans to begin expanding in Southern California this month. The company announced in September the planned opening of 14 stores in the Los Angeles market, with a long-term goal of up to 30 new stores over the next several years. In addition, a judge recently approved the sale of six Fresh & Easy locations in Orange, Rosemead, Long Beach, Downey, Whittier and Sunnyvale to Grocery Outlet.<\/p>\n

Grocery Outlet saw an opportunity with Fresh & Easy\u2019s exit from the LA market. According to Chain Store Guide market share data, it operated 59 stores there at the beginning of 2015. Both retailers shared a relatively similar size format, and are smaller than most traditional supermarkets \u2013 Grocery Outlet stores average 18,000 square feet, while the now defunct Fresh & Easy were generally between 10,000-15,000 square feet.<\/p>\n

The Los Angeles market is extremely diverse and one of the most competitive in the country, with large presences from many national chains including Kroger, Costco, and Trader Joe\u2019s.<\/p>\n

LOS ANGELES-LONG BEACH-ANAHEIM, CA CBSA<\/strong>
\nCounties included: LOS ANGELES, ORANGE – CA<\/p>\n

\"\"<\/p>\n

*Source: Chain Store Guide\u2019s<\/strong> 2015 Grocery Industry Market Share Report. <\/em>Data represents fiscal 2014 figures.<\/p>\n","protected":false},"excerpt":{"rendered":"

Grocery Outlet, a self-described \u2018extreme-value\u2019 grocery retailer, plans to begin expanding in Southern California this month. The company announced in September the planned opening of 14 stores in the Los Angeles market, with a long-term goal of up to 30 new stores over the next several years. In addition, a judge recently approved the sale… Continue reading Grocery Outlet Expanding In Southern California with Fresh & Easy Purchases<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[5],"class_list":["post-5756","post","type-post","status-publish","format-standard","hentry","category-grocery-convenience","tag-insight","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/5756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=5756"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/5756\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=5756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=5756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=5756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}