{"id":6789,"date":"2016-04-27T11:25:02","date_gmt":"2016-04-27T11:25:02","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=6789"},"modified":"2016-04-27T11:25:02","modified_gmt":"2016-04-27T11:25:02","slug":"tough-times-for-teen-retailers-of-the-past","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2016\/04\/tough-times-for-teen-retailers-of-the-past\/","title":{"rendered":"Tough Times for Teen Retailers of the Past"},"content":{"rendered":"<p>As we commented in Chain Store Guide\u2019s April 13, 2016 <em><a href=\"http:\/\/newsroom.chainstoreguide.com\/2016\/04\/csg-snapshot-pacific-sunwear-of-california-inc\/\" target=\"_blank\">Apparel Snapshot<\/a><\/em> a set of companies and brands once considered teen and young-adult retail royalty in the not-so-distant past have arrived at a crossroads. Pacific Sunwear, Aeropostale and Abercrombie &amp; Fitch share a common story \u2013 stagnate\/declining sales and store closings \u2013 in the face of a fast fashion onslaught exemplified in the likes of Forever 21 and H &amp; M.<\/p>\n<p>In the past eight weeks alone, Abercrombie &amp; Fitch announced the closing of an additional 60 US stores in fiscal 2016 in an attempt to \u201cright size\u201d their footprint, Pacific Sunwear filed for Chapter 11 bankruptcy,\u00a0 Aeropostale was delisted on the New York Stock Exchange (NYSE), reports of an imminent Aeropostale bankruptcy filing run rampant.<\/p>\n<p>As seen below, store data from Chain Store Guide\u2019s <em>Apparel Specialty Store Database <\/em>places the fortunes of these retailers in stark relief. The chart shows a clear narrowing of the gap in number of stores between the \u201cpast\u201d and \u201cpresent\u201d of teen and young adult retailers, a trend that has accelerated in the last three to four years \u2013 demonstrating how quickly fortunes can be reversed when targeting this demographic.<\/p>\n<p>\u201cQuickly\u201d is the key word, and it speaks to one of the most important underlying factors in the success of Forever 21 and H &amp; M \u2013 and the struggle of the other three. Millennials comprise today\u2019s teen and young adult market, and more so than previous cohorts they\u2019re tuned to the now, the new and the instantly exciting. Fast fashion retailers with low cost, constantly changing selections are poised to meet these demands by offering a purchase for <em>tonight<\/em> not an investment in the <em>future.<br \/>\n<\/em><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.chainstoreguide.com\/email\/teenapparel2016.JPG\" alt=\"\" name=\"Cont_0\" width=\"526\" align=\"left\" border=\"0\" hspace=\"20\" vspace=\"0\" \/><br \/>\n<em>Source: Chain Store Guide\u2019s Apparel Specialty Store Database. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we commented in Chain Store Guide\u2019s April 13, 2016 Apparel Snapshot a set of companies and brands once considered teen and young-adult retail royalty in the not-so-distant past have arrived at a crossroads. Pacific Sunwear, Aeropostale and Abercrombie &amp; Fitch share a common story \u2013 stagnate\/declining sales and store closings \u2013 in the face&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2016\/04\/tough-times-for-teen-retailers-of-the-past\/\">Continue reading <span class=\"screen-reader-text\">Tough Times for Teen Retailers of the Past<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[17],"class_list":["post-6789","post","type-post","status-publish","format-standard","hentry","category-apparel-department","tag-csg-exclusive","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/6789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=6789"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/6789\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=6789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=6789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=6789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}