{"id":6798,"date":"2016-04-27T13:29:17","date_gmt":"2016-04-27T13:29:17","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=6798"},"modified":"2016-04-27T13:29:17","modified_gmt":"2016-04-27T13:29:17","slug":"new-starbucks-covering-full-range-of-sizes","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2016\/04\/new-starbucks-covering-full-range-of-sizes\/","title":{"rendered":"New Starbucks Covering Full Range of Sizes"},"content":{"rendered":"<p>Starbucks is making sure it draws full potential from all of its store prototypes, with recent announcements covering both ends of the size spectrum. This month, the company opened its fifth \u201cexpress\u201d store format, a 600-square-foot location at Chicago\u2019s Union Station. The pint-sized store \u2013 featuring a limited menu, two-step ordering system, and no seating \u2013 targets busy commuters in the area looking for a fast visit.<\/p>\n<p>Company officials say the limited menu covers 90 percent of typical customer orders in the area. If a customer\u2019s favorite item is missing, store baristas are trained to recommend a similar replacement. Frappuccino\u2019s, however, are omitted to save preparation time.<\/p>\n<p>Inside the store, reclaimed wood covers the order bar and walls. The open-design kitchen is situated so that baristas face out, towards the customer. Starbucks began the express pilot last April, which currently has three stores in New York and another in Toronto.<\/p>\n<p>On the other end of the store size spectrum, Starbucks announced plans to open its second Roastery-branded location. The 20,000-square-foot store slated to open in New York\u2019s Meatpacking District will be the company\u2019s largest ever. The new format is a combination of a coffee caf\u00e9 and roasting facility with the goal of teaching customers how coffee is brewed and origins of beans. The first (and currently only) Roastery location opened in Seattle in 2011.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.chainstoreguide.com\/email\/starbucksexclusive2016.JPG\" alt=\"\" name=\"Cont_0\" width=\"526\" align=\"left\" border=\"0\" hspace=\"20\" vspace=\"0\" \/><br \/>\n<em>Source: Chain Store Guide\u2019s 2016 Database of Chain Restaurant Operators <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks is making sure it draws full potential from all of its store prototypes, with recent announcements covering both ends of the size spectrum. This month, the company opened its fifth \u201cexpress\u201d store format, a 600-square-foot location at Chicago\u2019s Union Station. The pint-sized store \u2013 featuring a limited menu, two-step ordering system, and no seating&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2016\/04\/new-starbucks-covering-full-range-of-sizes\/\">Continue reading <span class=\"screen-reader-text\">New Starbucks Covering Full Range of Sizes<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[17],"class_list":["post-6798","post","type-post","status-publish","format-standard","hentry","category-commercial-real-estate","tag-csg-exclusive","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/6798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=6798"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/6798\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=6798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=6798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=6798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}