{"id":8095,"date":"2016-11-08T13:56:12","date_gmt":"2016-11-08T13:56:12","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=8095"},"modified":"2016-11-08T13:56:12","modified_gmt":"2016-11-08T13:56:12","slug":"csg-snapshot-rue-21","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2016\/11\/csg-snapshot-rue-21\/","title":{"rendered":"CSG Snapshot: rue21"},"content":{"rendered":"<p><a href=\"http:\/\/www.chainstoreguide.com\/c-75-apparel-specialty-store-leads.aspx\" target=\"_blank\"><img decoding=\"async\" class=\"alignright\" src=\"http:\/\/www.chainstoreguide.com\/email\/glance_rue21_2016.jpg\" alt=\"\" \/><\/a>800 Commonwealth Dr<br \/>\nWarrendale, PA 15086<br \/>\n(724) 776-9780<a href=\"http:\/\/www.rue21.com\" target=\"_blank\"><br \/>\nwww.rue21.com<\/a><\/p>\n<p><strong>Total Stores <\/strong><br \/>\n1,213<\/p>\n<p><strong>Total Sales<\/strong><br \/>\n$1.1 billion (e)<\/p>\n<p><strong>Year Founded<\/strong><br \/>\n1974<\/p>\n<p><strong>Trading Areas<\/strong><br \/>\nAL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY<\/p>\n<p><strong>Senior Executives<\/strong><br \/>\nInterim CEO + CFO: Keith McDonough<br \/>\nChief Merchandising Officer: Nina Barjesteh<br \/>\nChief Customer Officer: Elizabeth Hodges<\/p>\n<h3><strong><span style=\"color: #3a64ae;\">SNAP<\/span><span style=\"color: #808080;\">FORWARD<\/span><\/strong><\/h3>\n<p>As it continues to search for answers, struggling teen retailer rue21 has a new interim CEO, longtime CFO Keith McDonough, along with C-level reinforcements from Target and Chico\u2019s FAS (in the form of new Chief Merchandising and Chief Customer Officers). The company has been criticized for its late arrival and lackluster execution in online retailing and an inability to keep pace with changing teen tastes (a problem for an organization that styles itself as a fast-fashion player). Building its way back to prosperity finally seems to be off the table. After adding stores at a clip of 100-units-a-year for a number of years, rue21 will put on the breaks, limiting itself to 40 new stores this year and even fewer, according to CSG projections, in 2017.<br \/>\n<img decoding=\"async\" style=\"max-width: 100%;\" src=\"http:\/\/www.chainstoreguide.com\/email\/rue21_snapshot2016.jpg\" alt=\"rue21\" width=\"454\" \/><br \/>\n<strong>Source:<\/strong> <strong>Chain Store Guide\u2019s <\/strong><em>Database of Apparel Specialty Stores.<\/em><strong> *CSG projection<\/strong> based on proprietary analysis and company statements. Actual figures are subject to change. This data is not intended for investment decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>800 Commonwealth Dr Warrendale, PA 15086 (724) 776-9780 www.rue21.com Total Stores 1,213 Total Sales $1.1 billion (e) Year Founded 1974 Trading Areas AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, NE, NH, NJ, NM, NV, NY, OH,&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2016\/11\/csg-snapshot-rue-21\/\">Continue reading <span class=\"screen-reader-text\">CSG Snapshot: rue21<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[15],"class_list":["post-8095","post","type-post","status-publish","format-standard","hentry","category-apparel-department","tag-snapshot","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/8095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=8095"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/8095\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=8095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=8095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=8095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}