{"id":8782,"date":"2017-02-10T08:52:28","date_gmt":"2017-02-10T08:52:28","guid":{"rendered":"http:\/\/newsroom.chainstoreguide.com\/?p=8782"},"modified":"2017-02-10T08:52:28","modified_gmt":"2017-02-10T08:52:28","slug":"csg-snapshot-nyx-cosmetics","status":"publish","type":"post","link":"https:\/\/www.chainstoreguide.com\/offthechain\/2017\/02\/csg-snapshot-nyx-cosmetics\/","title":{"rendered":"CSG Snapshot: NYX Cosmetics"},"content":{"rendered":"<p><a href=\"http:\/\/www.chainstoreguide.com\/c-82-drug-store-and-hbc-chain-leads.aspx\" target=\"_blank\"><img decoding=\"async\" class=\"alignright\" src=\"http:\/\/www.chainstoreguide.com\/email\/glance_nyx_2017.jpg\" alt=\"\" \/><\/a>2201 East El Segundo Blvd,<br \/>\nEl Segundo CA, 90245<br \/>\n(844) 335-3510<a href=\"http:\/\/www.nyxcosmetics.com\" target=\"_blank\"><br \/>\nwww.nyxcosmetics.com<\/a><a href=\"http:\/\/www.nyxcosmetics.ca\" target=\"_blank\"><br \/>\nwww.nyxcosmetics.ca<\/a><\/p>\n<p><strong>Total Stores <\/strong><br \/>\n32<\/p>\n<p><strong>Total Store Sales<\/strong><br \/>\n$34 million (e)<\/p>\n<p><strong>Year Founded<\/strong><br \/>\n1999<\/p>\n<p><strong>Trading Areas<\/strong><br \/>\nCA, FL, MN, NJ, NY, ON, TX, VA<\/p>\n<p><strong>Senior Executives<\/strong><br \/>\nCEO: Scott Friedman<br \/>\nSenior VP, Retail Operations: Maria Fesler<br \/>\nSenior VP, Marketing + Business Development: Nathalie Kristo<\/p>\n<h3><strong><span style=\"color: #3a64ae;\">SNAP<\/span><span style=\"color: #808080;\">FORWARD<\/span><\/strong><\/h3>\n<p>Superstar beauty-on-a-budget brand <strong>NYX Cosmetics<\/strong> is getting into the retail business in a big way. The YouTube fan favorite (which L\u2019Or\u00e9al acquired in 2014) began opening its own stores in Southern California in late 2015, and by the close of 2016, the company had 32 stores across North America. Like its East Coast counterpart <strong>e.l.f.<\/strong> (which we profiled in a <a href=\"http:\/\/newsroom.chainstoreguide.com\/2016\/12\/a-good-year-at-e-l-f\/\" target=\"_blank\">piece last December<\/a>), NYX has more in store for 2017. First up is Texas. The Houston metro area gets a second boutique in the first quarter, and San Antonio hosts two new-store openings in February and March. In Canada, plans call for approximately eight new stores, including the first boutiques outside of Ontario (currently home to seven Toronto stores and one in Ottawa). Markets in Alberta and British Columbia are among the company\u2019s targets. In all, CSG projects at least 25 North American openings in 2017.<\/p>\n<p><img decoding=\"async\" style=\"max-width: 100%;\" src=\"http:\/\/www.chainstoreguide.com\/email\/nyx_snapshot2017.jpg\" alt=\"nyx\" width=\"454\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2201 East El Segundo Blvd, El Segundo CA, 90245 (844) 335-3510 www.nyxcosmetics.com www.nyxcosmetics.ca Total Stores 32 Total Store Sales $34 million (e) Year Founded 1999 Trading Areas CA, FL, MN, NJ, NY, ON, TX, VA Senior Executives CEO: Scott Friedman Senior VP, Retail Operations: Maria Fesler Senior VP, Marketing + Business Development: Nathalie Kristo SNAPFORWARD&hellip; <a class=\"more-link\" href=\"https:\/\/www.chainstoreguide.com\/offthechain\/2017\/02\/csg-snapshot-nyx-cosmetics\/\">Continue reading <span class=\"screen-reader-text\">CSG Snapshot: NYX Cosmetics<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-template-no-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[15],"class_list":["post-8782","post","type-post","status-publish","format-standard","hentry","category-drug-hbc","tag-snapshot","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/8782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/comments?post=8782"}],"version-history":[{"count":0,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/posts\/8782\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/media?parent=8782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/categories?post=8782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainstoreguide.com\/offthechain\/wp-json\/wp\/v2\/tags?post=8782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}