Marketing 101: Marketing Trend to Watch: AI-Powered Personalization Is Getting Really Smart

Let’s talk about something that’s reshaping how brands connect with their audience: AI-powered personalization. It’s no longer just a buzzword—it’s a strategic shift that can seriously move the needle for your business.

Gone are the days of “Hi [First Name]” being enough. Now, it’s all about real-time, behavior-based personalization that makes your message feel like it was made just for them. Think personalized product recommendations, dynamic website content, and emails triggered by what someone actually does—not just what list they’re on.

Here’s why this matters right now:

McKinsey reports that personalization can reduce acquisition costs by up to 50%, increase revenue by 5–15%, and boost the efficiency of marketing spend by 10–30%. And according to Salesforce’s State of the Connected Customer, 73% of consumers expect companies to understand their unique needs and expectations—but only 51% believe companies generally do.

That’s a big gap—and a big opportunity.

What Smart Brands Are Doing:

• E-commerce shops are suggesting products based on real-time browsing and past purchases.
• B2B teams are using content consumption data to personalize their lead nurture sequences.
• Local service providers are adjusting offers based on location, season, and customer history.

And the good news? You don’t need to be a tech giant to pull this off. Platforms like Klaviyo, ActiveCampaign, and HubSpot make it easy to start small and scale up.

A Quick Win:

Pick one behavior—like clicking on a certain service page—and build a follow-up email around that action. Personalized, relevant, timely. You’ll likely see higher open rates, better click-throughs, and more conversions.

Thanks for reading our article on AI-Powered Personalization!

If you’re looking for more prospects—and the right data to personalize your outreach—CSG can help. We’ve got access to accurate, up-to-date contact lists and targeting tools that make it easy to connect with the people who matter most to your business.

Want to learn more? [Click here to connect with our team] or just reply to this message and we’ll help you get started.